Colombia produces 10% of the worlds coffee, making it the 2nd largest coffee producer in the world (beneath Brazil). If you try to imagine how much coffee is consumed by the average person everyday, you will realize how important coffee production really is to the Colombian economy. Keeping this in mind, Colombia also produces 90% of the worlds cocaine. The Colombian coffee industry is at risk because the opportunity costs of production are increasing. Rising temperatures, unpredictable rainfall and the intensive labor that goes along with producing coffee is making it more and more undesirable to farmers. As a result, farmers have begun to abandon coffee and take on the coca plant, which produces cocaine. The popularity of cocaine production is increasing because of the multi-billion dollar cocaine trade between South America up towards Mexico into the United States. Poverty stricken families have either added coca plants to their coffee farms, or switched over to coca all together. As the popularity of cocaine production in Colombia has increased within the years, the US has given money and supplies to destroy coca crops and aid the government in reducing production. The UN has also invested in coffee to reduce the drug trade. Though these factors might stunt the amount produced, coca will continue to be farmed in Columbia because of money that is entailed. Though coffee is and will continue to be the more popular crop, production continues to be shared with the coca plant. This is sad to see knowing that the out-of-control drug trade is inevitable and there will always be a demand for cocaine. Maybe if other countries continue to help, technology can aid in making coffee farming more efficient to increase production. So pick your stimulant- cocaine or coffee?