The Apple fans or media were all excited for the Apple announcement on October 4th 2011. Most of the fans are expecting the brand new iPhone 5, but Apple introduced the iPhone 4S. Even for those fans who were disappointed and were looking into the whole new generation technology phone, some people will still buy in to the new iPhone 4s. Technology pushes economy. iPhone 4S features the brand new technology the voice control “Siri”, and upgrades other systems. People like new things or technology, many retail stores have been asking when the new iPhone will come out and placing pre-orders. Despite of the date it’s available in store, it is the most frequent asked question which means it is popular and more people are willing to switch from other brand of phone to Apple’s. Although people who have iPhone 4 are most likely not going to rush in and buy the 4S, it will still be a popular item on sale. iPhone 4s starts at the price of 199 and it will be in store on sale on October 14th, hopefully it won’t cause as much trouble as when iPhone 4 was first on sale. Apple’s stock went down nearly 5% on their new product announcement day, seems many were disappointed.