Monday, September 5, 2011
Nike Air Force 1
Nike is one of the few companies to ever not have their finances go into the red. They changed their name to Nike from Blue Ribbon Sports in 1978. Four years later, Bruce Kilgore designed the Nike Air Force 1, the first basketball shoe to ever feature air technology in it's sole. This one shoe (offered in three different stylings: high, mid, low), along with Air Jordan series, and the Nike Air Max line are the biggest reasons of why Nike's finances have never gone in the red. The AF1 was released with no advertising and was initially seen as a failure, it was only produced for a couple of months. In the late 1980's and early 1990's the shoe was rereleased, around the same time that Air Maxes and Air Jordans were at their peak. In the 29 years since the shoe was originally released it has raked in over a billion dollars for Nike and in 2005 it was estimated to have a profit margin of 70%. Not only that but the Nike hasn't spent a single cent on advertising the AF1. The Nike Air Force 1 is still being produced and worn today. It's regarded as one of the most significant shoes in sneaker culture.