Last week Nike began auctioning off their special edition back to the future nikes on ebay. As seen in the Back to the Future part two; these shoes have LED lights through out the sole, heel , and instep. Their official name is nike MAGs and they will be auctioned off on ebay everyday through september eighteenth. The bidding starts at only $0.99 but if you check here the bids are rapidly increasing. All proceeds go to the Michael J. Fox Foundation to help those with Parkinsons Disease. Nike has seemingly engineered this event perfectly. Nike is a signature brand heightening the paradox of value in their favor. Also heving only made 1,500 pairs Nike has added scarcity to the equation; further heightening the value of the shoes. Lastly they made the event an auction which allows Adam Smiths theory of competition to further heighten the bidding. So far this event has been a huge success and there is still plenty of time.