The Wall Street Journal Article "Where Delis Never Sleep" reports that some delis and pizza shops stayed open through Irene to feed the populace. The storm closed many of the shops leaving only the select few to service the many. This "Scarcity" of competition led to a very busy yet profitable day. The delis were swamped just moments after the hurricane with more than enough customers to stay open. Some even ran out of ingredients and were forced to serve abstract creations to the many consumers. Not all that made the decision profited however. Some other non food related businesses had the opposite outcome of almost no customers. This is probably due to the paradox of value caused by the storm. None the less Scarcity worked both ways in this situation. The scarcity of both food for the customers and competition for the delis set the perfect setting for major profits.