Friday, February 11, 2011
Chrysler Super Bowl Ad
Although we did touch on the Chrysler Super bowl ad I4u confirms it as the most expensive. The question we did not cover is why Chrysler chose to spend so much on an ad of that length rather than the usual 30 seconds. I do believe the reason why they chose to do an ad of that length was to transform the commercial to almost a short film. In this super long commercial there were three different points of focus, first being the city of Detroit. If I live in Detroit after seeing this commercial I am definitely more likely to by a Chrysler versus say a Hyundai. The commercial also featured an artist who topped all album sales last year. The fact that Eminem was top in album, which means he has a very wide range of fans, sales confirms that the commercial was not at all solely aimed at the lower class. But to everyone who supports American economy, or has an Eminem song on their iPod.